Music mastermind turned business mogul Percy Miller, is looking to step his shoe (business) game up through the purchase of Reebok for $2.4 billion
If you knew anything about me, you would know the love I have for the musical marketing and business mastermind that is Percy Miller (also known as Master P).
I’m a no-limit soldier, I thought I told ya’.
Miller’s business mind and straight hustle are one to be admired. So, when I heard through these internet streets that he was working to take his brand to the next level through a potential purchase of shoe company Reebok, my inner and outer voices shouted, Hell Yeah in unison.
According to Forbes, Reebok’s asking price from its parent company Adidas is valued at $2.4 billion. From recent talks in Miller’s interview with ESPN, it appears that his coins are in order, as he mentioned that he and his partner in this deal (ex-NBA star Baron Davis) are “prepared financially” after a couple of months of negotiations.
“These companies have been benefitting off us, this could be history for this company going black-owned,” Master P told ESPN reporter Eric Woodyard. “Imagine if Michael Jordan owned Reebok?’ ‘That’s what I’m talking about making history,’ he goes on to say.
Miller also chimes in stating that, ‘as we focus on turning Reebok into a lifestyle brand, our most important initiative will be to put money back into the community that built this company.’
I’m so here for it all.
In the famous words of Issa Rae, ‘I’m rooting for everybody Black.’
I don’t know what’s to come. We will all have to stay tuned for what’s next. What I do know is that Black people already own the shoe culture, it’s only right that we own the shoe company too. I’m not a sneaker-head by far, but best believe I’m scooping up a pair of Reebok classics to celebrate if this deal is a go.
About the Author
Yana is a literary artist and avid podcaster using her superpower of writing and storytelling to connect to the heart of people.
As the co-host of the Melanated Conversations podcast, she holds space for the amplification of Black women’s voices. With listeners spanning over 80 countries, she honors the transformative narratives of Black women around the globe.
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